Super Bowl ad featuring Messi, Dan Marino, and Jason Sudeikis takes the spotlight
The 2024 Super Bowl promises to be an exciting event, with a number of intriguing storylines and burning questions. Can Patrick Mahomes win his third ring? Will the San Francisco 49ers spoil the party for the Kansas City Chiefs? And how many times will Taylor Swift be shown or referenced during the game? But one unexpected addition to the event is soccer superstar Lionel Messi, who is making his Super Bowl debut in a commercial for Michelob Ultra.
After moving to MLS last summer, Messi is partnering with Michelob Ultra and is featured in a commercial that also includes Hall of Fame quarterback Dan Marino. The commercial cleverly bridges the gap between American football and soccer, with Marino and Messi representing Miami teams and Jason Sudeikis, known for his role in “Ted Lasso,” completing the commercial’s star power. The ad showcases Messi doing what he does best, dribbling around, over, and through crowds of people on a beach, making magic happen with a soccer ball.
The commercial is a lighthearted and refreshing take on the often awkward crossover between international soccer superstars and American companies. It allows Messi to simply do what he does best, play the game, and showcases his incredible talent without asking him to act or participate in the usual marketing circus. The ad is in line with other famous soccer commercials and sets the stage for more to come as Michelob is the official beer sponsor of the 2024 Copa America in the U.S.
Overall, the addition of Lionel Messi to the Super Bowl commercial lineup adds an exciting and unexpected element to the event, bridging the gap between American football and soccer and showcasing Messi’s incredible talent in a lighthearted and enjoyable ad.
The 2024 Super Bowl is set to make a statement, with multitude of storylines and burning questions boosting the fever for the big game. Can Patrick Mahomes achieve his third championship ring? Or will the San Francisco 49ers spoil the party for the Kansas City Chiefs? Moreover, how many times will Taylor Swift appear or be referenced? The NFL crowd isn’t the only one captured by the Super Bowl, as soccer star Lionel Messi has garnered attention with his partnership with Michelob Ultra upon his arrival in the United States for his inaugural Super Bowl appearance. His move to CSL has ignited commercial promotions and has seen him personally connecting to the American culture, with former Miami Dolphins quarterback Dan Marino.
The ad sees a shift from a pure soccer focus to a more American football leaning, which is where the comedian Jason Sudeikis comes into play. Channeling his star power from his hit show “Ted Lasso,” Sudeikis bridges the gap between the two sports in this commercial. Showcasing Messi’s skills, the commercial brings forth the magic of the soccer superstar and the World Cup in a light yet impactful manner. It is a testament to the universal appeal of the beautiful game and its biggest star, Lionel Messi.
Overall, the ad smartly lets Messi do what he does best- play the game. It doesn’t force him to act in a manner that is not natural to him but rather allows him to work his magic with the ball at his feet. The ad rightly captures the essence of the soccer superstar.
